Most people who are planning to launch a social media campaign are full of questions — and they should be: the game changes every day. However, there are certain basic rules of thumb that your small business can follow that will allow you to build a solid online following that will make you sales.
Some tips for best results:
- How long should you spend on social media every day? About a half an hour.
- Where should you have a presence? For sure, Facebook, Google+, Twitter
- Anywhere else? Whereever you think your client is living on the interwebs. Twenty-somthings? Tumblr. Interested in decor and style? Pinterest.
- Sounds difficult? Stay at it. Keep posting. It will pay off.
- How do I keep organized? Use a tool like Hootsuite or Tweetdeck to help you organize and schedule your posts.
- When should I post? Post and tweet during off-work busy hours. Weekdays: 7-10 am and 7-10 pm. Weekends during the day.
If your social media consultant is suggesting that you can make it big overnight on the Internet, she is relying too heavily on the idea that memes and campaigns can go viral. Going viral is like winning the lottery. A post or campaign can follow every rule for viral response in the book and still not become crazy popular. Never count on winning the lottery but, it doesn’t hurt to buy a ticket; so, this kind of thinking should be a part of your plan. Which brings me to….
Marketing plans are funny. When you go back to them at the end of the year, you realize that you changed your mind so many times along the way that what you’re doing now is completely unrecognizable to what you started off with. Ha! But think about it as focusing the mind. A marketing plan is crucial for goal setting and initial strategizing and in getting renda extra for your business. Yes, expect the plan to change but, trust me, a plan maximizes your chance of reaching your goals.
- Set up your account completely with cover and profile photos.
- Ask all your friends to follow you on Twitter.
- Tweet five to six times spaced relatively evenly throughout a day.
- Say thank you to others for following you and for retweeting you.
- Use pictures of at least 900 pixels on one side, uploaded through the Twitter site.
- Set up your account completely with cover and profile photos.
- Follow other pages in your industry
- Ask all your friends to like your company Facebook page.
- Post once or twice a day.
- Try to post interesting and fun things as opposed to just asking for business but definitely ask for business (specials etcetera).
- Use high quality pictures or, better yet, video in your posts.
- Like your own post both personally and as the page.
- Join a marketing support group so others will like the post, too.
- Set up your account completely with cover and profile photos.
- Follow other pages in your industry
- Ask all your friends to like your company Google+ page.
- Ask your clients to give you online recommendations through your My Business listing
- Post once or twice a day.
- Try to post interesting and fun things as opposed to just asking for business but definitely ask for business (specials etcetera).
- Use high quality pictures or, better yet, video in your posts.
- Use keywords that describe your business in every post even if you have to list the keywords at the end. I treat Google+ posts like press releases. e.g. Jaybird Social Media, a Toronto based social media, marketing, and advertising company announces….”
Stay with it and feel free to message me with any questions you might have! I love to help!
Jaybird Social Media and Jacqui Burke have been in marketing and social media for eons. Want some help? We are dedicated to helping small business make it big on the Internet. Email ♦ Phone
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