Advertisements could never be successful if they are not targeted to reach the right audience or market. You may have a great ad campaign, but if it does not astound consumers who actually use your product or service, every penny and effort you put in may end up futile. This advertising truth should be obvious to businesses and web marketing professionals, but the common practice in Google AdWords is that advertisers go for the universal ad campaign in their attempt to pull off a wider reach. You should avoid having and practicing a similar belief, especially if you’re using Google AdWords. Not only is this ‘catch-all’ maneuver foolish; it could cost you a lot of money. This is why these 谷歌SEO技巧 are going to help you make the best use of Google Adwords so that you can improve your marketing strategies.
It’s Always Wise to Aim for the Target
Accurate targeting is the key to a successful Google AdWords campaign, and the advertiser’s best friend in making this happen is the knowledge in using the right keywords. Here are three useful tips in creating the perfect list of audience-targeted keywords that will surely drive significant traffic towards your site.
Get some ingenious keyword combinations. Ease into the shoes of your clients, and imagine what words they would type onto the search bar that will lead them to purchase your product or service. For example, if you are selling household cleaning tools, you must brainstorm over every possible word that people may use. Fortunately, there are software programs available to do this job, and they could generate hundreds of word combinations that could be your perfect keywords.
Ease into the shoes of your clients, and imagine what words they would type onto the search bar that will lead them to purchase your product or service. For example, if you are selling household cleaning tools, you must brainstorm over every possible word that people may use. Fortunately, there are software programs available to do this job, and they could generate hundreds of word combinations that could be your perfect keywords. Pay attention to negative keywords. You’d only want significant clicks for your website, as they are the only ones that matter. To avoid useless traffic, you must distinguish negative keywords smartly. For example, everyone wants freebies, and chances are great that your ad may get displayed on the search pages of people looking for free stuff. If that person and others after him click on your ad, you’d be entertaining meaningless traffic on your site. What you could do is classify ‘free’ as a negative keyword, so that Google won’t feature in on search pages if the consumer combines the word ‘free’ with one of your keywords.
. You’d only want significant clicks for your website, as they are the only ones that matter. To avoid useless traffic, you must distinguish negative keywords smartly. For example, everyone wants freebies, and chances are great that your ad may get displayed on the search pages of people looking for free stuff. If that person and others after him click on your ad, you’d be entertaining meaningless traffic on your site. What you could do is classify ‘free’ as a negative keyword, so that Google won’t feature in on search pages if the consumer combines the word ‘free’ with one of your keywords. Know your demographics. Use the ‘placement targeting’ feature of Google AdWords so that your campaign would show up in sites that your target market visits often.
